Is Ikea disrupting TV with Uppleva? The timing is excellent, just a week before Apple are expected offer their take!
I just saw the for their new Uppleva TV witch is integrated into furniture, with Blue Ray player and loudspeakers, all for around €1400. Ikea is telling a great disrupting story. They in fact solved many of my problems with TV.
They hide the cables and provide support for the screen very nicely. They also have a menu system and made the remote hide unnecessary buttons.
I expect the timing is quite important. Apple is widely expected to release something for television next monday.
Ikea start in June with select European countries. At least the furniture named Uppleva is available in Norway and Sweden.