What Facebook 250 Million Mobile Users Means for You

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For me it means, that I have do what possible in Facebook Mobile!

A post from Smedio | The New Media and Social Web Guide for Business and Marketers by Douglas Idugboe has the whole story. Here is a part:
Facebook and smartphones are all the rage these days. Last February, Facebook had nearly 100 million mobile users per month. Now, that count has gone up to 250 million. And if the current growth rate is anything to go by, Facebook looks all set to double that count within the next two years.
It’s understandable that managing such a massive user base is no child’s play. Therefore, Facebook recently announced an upgrade to its mobile site that makes it compatible with all phones. That effectively means touch.facebook.com and m.facebook.com are being merged into the same site. The idea is to provide the best possible mobile Facebook experience no matter what device you’re using.
250 Million Mobile UsersNo other site on the internet boasts of such a massive following from the mobile user fraternity. With 250 million mobile users, nearly 40% of the current Facebook population uses mobile version on a monthly basis. Quiet remarkable – I’d say.
From a business perspective, it’s a timely reminder that ignoring mobile web in your overall strategy can prove to be catastrophic. Facebook mobile site is a case in point that it’s possible to provide an excellent mobile web experience to your customers, irrespective of whichever device they use.



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Mobile and Social Media: Made for each other?
I’ve always maintained social media and mobile compliment each other perfectly. A majority of people in my professional circle use smartphones to access Facebook, Twitter and YouTube.
More than anything, I believe Facebook’s increasing mobile population is an indication of a massive opportunity that exists from tapping the best of both worlds – smartphones and social media.
The unified Facebook mobile site will be rolling out over the next few weeks.
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