Which is Better for Social Media Monitoring: TweetDeck or SproutSocial?

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I've been using TweetDeck for years. It's good to give a me control on various accounts. But it easy to be inpractical with too many columns.

I've just set up SproutSocial Business ed. for 30 free days to see if could be of help.

A post from Social Media Examiner by Drew Neisser the whole story. Here is a part:

#4: You’re wondering how you’re doing compared to others

TweetDeck is like a nifty broadcast center, making it easy to send messages to all your social channels. But among its many shortcomings is its inability to assess how your social program is performing relative to current best practices.
This is one of the areas in which SproutSocial shines, providing scores for both engagement and influence right on your dashboard. Better yet, by following up with items in your inbox, you can watch your engagement numbers improve, making you even more confident that your social media time is well spent.
sprout social dashboardThe SproutSocial dashboard provides a score for both engagement and influence, which gives you a sense of how you're doing relative to others.

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