On the Path to 1 Billion Users: Facebook's Feature Phone Strategy

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A billion users. That's the big goal in the industry.

A post from ReadWriteWeb by Audrey Wattersy has the whole story. Here is a part:

facebook150.jpgThe Israeli mobile startup Snaptu confirmed on its blog today that it has been acquired by Facebook. The terms of the deal weren't disclosed for Facebook's first acquisition outside the U.S., but the sum was pegged at $70 million.
Snaptu builds applications for feature phones, and the startup worked with Facebook to develop its feature phone app, released at the beginning of this year. That app expanded Facebook's mobile app availability beyond just smart phone users, bringing a Facebook app to over 2500 different mobile devices.
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Mobile Facebook Users are Active Users
Facebook says that more than 200 million users currently access the site through mobile apps. But here's a more important stat, perhaps: Facebook says that people that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. That makes a resource like Snaptu important for helping Facebook make itself the central social hub for all mobile phone users, not just iPhone or Android owners.

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