First Impressions Matter! 26% of Apps Downloaded in 2010 Were Used Just Once

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This is all that is required to start our billing app. Not that much!
You only has seconds when a user tries your app, before he rejects you. And you better be good not to annoy and to present the important stuff at once!

A post from The Localytics Blog has the whole story. Here is a part:

The market for phone and tablet apps is very competitive, with about 400,000 iPhone/iPad apps and 200,000 Android apps. The good news is that customers seem very willing to give new apps a try—it took only two weeks for 8th grader Robert Nay’s Bubble Ball to unseat Angry Birds. The bad news is that 26% of the time customers never give the app a second try. So make that first impression count and look beyond download statistics to understand real customer engagement.
Localytics studied the thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps using its real-time app analytics service. For all new customers of an app in 2010, Localytics looked for the first time each customer used the app and whether or not there was any follow-on usage through January 26, 2011. All one-time uses of apps were grouped into the quarter they occurred and calculated as a percentage of all new customers in the same quarter.
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The resulting analysis shows that for customers using an app for the first time between January and March, about 22% of them never open the app again. In the second and third quarters, the rate of one-time usage is flat at 26%. One-time usage grows to over 28% in the fourth quarter, but some of those customers may still use the app again in early 2011.

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