Tweeting Often and on Weekends is More Effective, Suggests Data
I like to tweet and face late and in weekends. Maybe I should do it more?
A post from ReadWriteWeb by John Paul Titlow has the whole story. Here is a part:
A post from ReadWriteWeb by John Paul Titlow has the whole story. Here is a part:
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Zarrella, who works for HubSpot and has authored such delightfully nerdy reports as "The Science of ReTweets", recently hosted a webinar titled "The Science of Timing" that took a close look at how the timing of social media activity impacts its effectiveness.
The hugely popular webinar had a number of interesting takeaways, some of which were surpsing. For example:
Check out the slides below for more data-backed social media pointers.
- Tweeting later in the day and later in the week results in more retweets.
- The click-through-rate on tweeted links appears to spike in the late morning and then again around 5pm.
- The click-through rate on links tends to decline as more links are tweeted per hour. After about six links per hour, click-throughs essentially drop off.
- Still, tweeting more frequently leads to more followers, but Facebook is a different story: Too many posts on Facebook can more easily alienate people.
- Weekends are an ideal time for sharing on Facebook.
- More people tend to open marketing emails in the early morning than any other time during the day. Weekends also appear to be effective for emails.
