What You Can Learn from Baby Emerson about Viral Marketing

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The video is fantastic. But I'm not sure I see how we can lift emotions with billing. Well, we try!

A post from Smedio | The New Media and Social Web Guide for Business and Marketers by Douglas Idugboe has the whole story. Here is a part:

Another young Canadian has followed Justin Bieber’s footsteps to become an overnight YouTube sensation. There’s a difference though – this fellow doesn’t sing, doesn’t dance and he’s only five-and-a-half-month! YouTube has millions of kid videos, however not many of them managed to fetch eleven million views in a few days.
The video titled “Emerson – Mommy’s Nose is Scary!” shows Baby Emerson alternating between horrified shock and uncontrollable laughter when his mom blows her nose. More than 200,000 people have posted the popular video on their Facebook profiles, baby Emerson is the currently the most e-mailed item on PerezHilton.com and the video link has fetched more than 10, 000 re-tweets, more than any other video link over the last seven days.
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YouTube – The Evergreen Viral Marketing Tool!While Facebook and Twitter have been the glam boys of social media world, YouTube has grown silently but quickly. I strongly believe that if a picture is worth a thousand words, a video is worth a million words. The best part about YouTube as a viral marketing medium is that it aligns itself wonderfully well with other social networks such as Facebook and Twitter.
The scorching growth of Facebook and Twitter has meant the number of YouTube videos in Facebook messages and tweets has grown exponentially as well.
Most people who saw the Baby Emerson YouTube video decided to broadcast it to their social media followers on Facebook and Twitter. It’s a classic reminder of how multiple social  networks can work in perfect synergy to promote well directed traffic to each other. 
Out-of-the-box ThinkingNo matter how many times you watch it, the Baby Emerson will never fail to put a smile on your face. It’s classic reminder that businesses need to break the conventional barriers, think and act out-of-the-box in order to bring a smile on their customer’s faces.
I’ve often observed businesses getting so involved with overtly commercial campaigns and blatant sales pitches that they ignore the human aspect. In my opinion, people tend to emotionally connect better with humans rather than products and brands. Social media provides businesses with a wonderful opportunity to connect with people on a personal note.
Emerson’s grandfather says the innocence of a giggling little child can help divert people’s attention from all the tragedy in the world.
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