The controversy of playing it safe: What’s IDC’s Smartphone Market Message? via @asymco
Well, as I also reported IDC 2015 numbers, here are @Asymco comments. A post from asymco.com by Horace Dediu has the original story : IDC released a new forecast for the worldwide smartphone market which included a long range forecast–all the way to 2015. Most people fixated on the share data in 2015. Not hard to do since whoever wrote the press release highlighted this flashy headline. Putting aside the three significant digits of accuracy on every data point and the hard to swallow declaration that a painfully underperforming (in more ways than one ) Windows Phone will overtake iOS and BlackBerry to become the second largest platform by units/year in 2015, there is much more to the report. Using only the public data from the press release we can put together a pretty good picture of the transition being forecast and determine some of the (unstated) assumptions being made. It’s these assumptions about the underlying market dynamics which illuminate far more th...