What Exactly is a Business Model? #vc #startups
This question is a tricky one. And a question to which you most probably gives a wrong answer. After one year of pitching for jurys of investor around the world, one of the investors said to me afterwards: I don't understand your business model.
I was first surprised and then angry (I'm normally reacting like that.) Thinking, here I've been around talking to you in three days and you haven't got it still! To be clear, it wasn't his fault. It was mine.
Afterwards I saw an interview of Roberto by Chris Shipley. The interview was very good, and suddenly I saw our answer. Later I used the anger and inspiration to create an entirerly new presentation. And then finally in Eurepean Venture Summit in Düsseldorf people understood!
So be aware on this question and read the whole story below.
A post from techcrunch.com by by Vivek Wadhwa has the whole story. Here is a part:
I was first surprised and then angry (I'm normally reacting like that.) Thinking, here I've been around talking to you in three days and you haven't got it still! To be clear, it wasn't his fault. It was mine.
Afterwards I saw an interview of Roberto by Chris Shipley. The interview was very good, and suddenly I saw our answer. Later I used the anger and inspiration to create an entirerly new presentation. And then finally in Eurepean Venture Summit in Düsseldorf people understood!
So be aware on this question and read the whole story below.
A post from techcrunch.com by by Vivek Wadhwa has the whole story. Here is a part:
Developing the right product is hard. But what is harder is building a good business model. Fortunately, there’s nothing magical about a business model. It’s simply the nuts and bolts of how a business plans to generate revenue and profits. It details your long-term strategy and day-to-day operations.
Entrepreneurs put together elaborate business plans showing optimistic market-share projections. Even 1% of a billion-dollar market seems lucrative, right? Wishful thinking is great, but when it comes time to create your business model, you need to be realistic. The challenges differ from industry to industry, but here are seven basic components of a business model:
1. Reaching customers. Ralph Waldo Emerson famously said, “Build a better mousetrap, and the world will beat a path to your door.” The reality is that even if you did, no one would find you. Even when you know who your prospects are, it’s usually difficult and costly to reach them. You have to find them via the Internet and e-mail, or the old-fashioned way—through broadcast media, print ads, direct mail, telemarketing, or references or by cold-calling. And these potential customers are not likely to be waiting to hear from you and may not respond to you. So be sure you know how you are going to find and reach them.
2. Differentiating your product. You think you’ve got the very best solution, but so does the other gal (or guy). There’s always competition, whether you realize it or not. Smart marketing executives know how to develop unique product-positioning strategies that highlight a product’s true value. You need to thoroughly understand the competition and effectively communicate the unique advantages of your product.
3. Pricing. One of the most basic decisions you have to make is how much you’re going to charge for your product or service. Giving your stuff away is the way to go on the web, but remember that you still need to figure out how you are eventually going to make money—you can’t make it up on volume. Start by understanding how much customers value what they’re gaining from you. Then you need to estimate your total costs, analyze the competitive landscape, and map out your long-term strategy. For your company to survive, your product’s price must be greater than its overall cost.