StackMob Is ‘Heroku For Mobile’. And Proud Of It. And Potentially Just As Huge.

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People in The Apps Lifestyle needs better apps. More and better apps. And whatever can bring down the time of production and make the business model better is sorely needed. I discovered Heroku three months ago, and this was love with first sight. But I clearly see the it's not well suited to for instance iOS apps.

So welcome StackMob - you're needed!

A post from TechCrunch by MG Siegler has the whole story. Here is a part:

It was almost exactly two years ago that we first wrote about a company called Heroku. At the time, the Y Combinator startup was little more than a good idea: ease the development and deployment process a lot of other startups face by putting it in the cloud. Last month, Salesforce bought them for $212 million in cash. It’s no wonder that a new startup, StackMob, doesn’t mind being called a “Heroku for mobile”.
Truth be told, that is a pretty good way to describe what they’re doing. They’ve created a cloud-based system to ease the development and deployment of mobile applications. Or even more simply put, “we’re trying to solve the backend services for mobile applications,” is how co-founder Ty Amell phrases it. They want to be the single integration point for all the backend needs that an app developer may have.
And like Heroku, this has the potential to be huge. Mobile app development is exploding right now. But at the same time, there aren’t a ton of experts at it that aren’t already locked up by either larger companies or well-funded startups. That means that a lot of great ideas are either being left on the table, or take way too long to come into being. StackMob’s goal is to condense development time by weeks if not months, by taking care of a huge range of needs that can be streamlined rather than forcing the developer to learn everything and implement it themselves.
What kinds of things? It’s all across the backend board really. OAuth, social services (Twitter, Facebook, etc), storage solutions (Joyent now, Amazon coming shortly), advertising (coming soon), messaging (including Push), APIs, analytics, etc. A developer can pick and choose what they want or need to include from StackMob. And in some cases, it’s as easy as filling out a web-based form. “Everyone keeps reinventing the wheel everytime. Haven’t we learned our lessons yet?,” Amell asks.

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