Going to Raise VC? Here’s a Primer on Process, People & Powerpoint Deck @Netgarden
| @Revaliente pitching for iFacturas in Zaragoza |
A post from netgarden's posterous has the whole story. Here is a part:
What should be in the deck? Some variation of the following (this is a suggested order)Strongly recommended if you think that you might want to raise money from VCs in the next 12 months. Clear narrative and lots of specifics.
You can vary from this but these are the key themes are the ones you need to cover. And you should have a narrative, which ties your whole story together. You should have 10-12 slides and anything else that is detailed should be in your appendix. I think it’s good to have a 10-20 page appendix that shows the details of the market, your product / roadmap & progress-to-date.
- Bio of top 3 people in the company. Short sentences, bullet points, easy to read.
- Problem definition (with the market … it’s why you exist)
- How you solve that problem conceptually at the highest level
- Details on the solution
- [Demo could go here]
- Why you believe there is economic value in what you do / how you think you can monetize one day
- Competition
- Progress to date of your company (when started, key milestones, what shape is the product in, any pilot / beta customers, financing)
- Market sizing
- Potential future exit possibilities
- How much are you raising, how long will it last, key milestones you plan to hit before the next round
The “exit” slide is controversial but as I discuss in the video – necessary no matter what anybody else tells you. Here’s the deal: ultimately you’re likely to sell your company, not IPO. Don’t talk about wanting to sell any time soon. But you need to talk about who might “some day” be interesting in what you’re building and why. Ultimately VCs are in the busy of making returns and whether they acknowledge it or not for most investors it will form some part of their decision on whether to invest or not. And if you don’t plant the seeds they will fill it with their own ideas. Better that you expand their thinking. Trust me.